Futura poster

June 5, 2015

futura poster - drifter and the gypsy blog
I wasn’t going to share this with you at first because I thought it was a bit… shall I say boring / art school assignment-looking, but in the interest of keeping you up to speed on what I’ve been working on lately, here is one of my recent projects from my typography class. (Wow, was that a run-on sentence or WHAT?) The assignment was to create a poster advertising a typeface using only the letters, numbers and other symbols from that specific typeface.

The professor assigned all of us students a typeface on which to base our poster. I got Futura, which I’m a huge fan of / love the way it looks, so I was really happy with my assigned typeface.

As always, the first step in the creative process is to sketch out ideas. You always want to explore all possible ideas. I find that just when I think I’ve exhausted every. single. conceivable. idea, I’ve only scratched the surface. One thing art school has taught me is to never be satisfied with just a handful preliminary sketches. My best ideas come with that final push of sketching more. Sometimes my classes require me to create 50+ initial sketches.

Just for fun, here are some of my initial sketches. In my head, I really thought lowercase letters would look cool and mid century modern-esque, but on paper it just wasn’t working. That’s why you always sketch things out first!

futura poster - drifter and the gypsy blog
After my initial sketches, I created a color palette. Paul Renner–the inventor of Futura–drew inspiration from the Bauhaus and their modern, geometric approach to design. I was also really inspired by Saul Bass‘s minimal-style posters and wanted to do something in the same manner using a limited color scheme.

Even though I’m an eLearning student at SCAD, every online class still holds critique sessions. There’s an online forum where we post our work for peer and professor review. We do online critiques after every iteration of drafts.

After I sketched out some preliminary ideas, established my color palette and received peer feedback, I created a few computer drafts.

futura poster - drifter and the gypsy blog
After my computer drafts, I created more drafts and then a few more drafts and then revisions of the drafts and then refined revisions and then refined revisions of the refined revisions, but for the sake of time we’ll fast-forward to the end.

futura poster - drifter and the gypsy blog
futura poster - drifter and the gypsy blog
futura poster - drifter and the gypsy blog
Anywho, that’s some non-blogginess I’ve been up to lately. I don’t know if my schoolwork is terribly boring for you or if you’re interested, so let me know if you want to see more schoolwork of mine / my creative process in the future! Also, let me know if you have any questions for me about online schooling.

click here to see more of my work.

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