If you follow me on Instagram, Facebook, Twitter, Snapchat (ohmydrifter), Pinterest or read this blog, you probably know by now I’m changing my name to Oh My Drifter in the next few months. If you didn’t know that or want to know some of the reasons why I’m name-changing, read this post.
Although the content of the blog will stay the same, the name-change allows for a few other fun changes, like a new layout and a new logo. While I’m working with a web developer on the layout, I’m designing the new logo myself. I always love looking at other people’s creative processes, so I thought it would be fun to share the process of my own logo so far.
I’m such a visual person, my heart would love nothing more than to get lost in the depths of Pinterest, pinning away brand inspiration from the get-go, but before I do ANYTHING visual, I ask myself questions: Who is my audience? What words would others use to describe the style of my blog? How would I describe my blog? How would I like my blog to be perceived? What do I want others to gain from reading my blog? Etc. etc…
I pick out a few keywords from my answers and jot them down. NOW is the time to get pin-happy. After I’ve made a Pinterest board, I open up my pinned images in Illustrator and see how they work together. I use the eyedropper tool to pick a few theme colors and use the images that seem the most cohesive and tada! A pretty lil’ moodboard:
From the moodboard, I identify key themes going on. Obviously I love color. Bright cheery colors and pastels, specifically. And I’ve got an affinity for vintage. And hands. And geometric, grid-like compositions. And just overall happy vibes. From here, I think some keywords are vintage, whimsical, feminine, colorful, quirky and happy.
Next, I grab a pencil and sketch out some initial logo designs. I play around with font style, font size and placement. From there, I take my favorite sketches and translate them into the computer on Illustrator.
These are a few of my first comps. Some of them aren’t great, some of them I like better than others, but I always start off with a large amount of options and then edit down from there. I decided to keep the logo to typography and not make an accompanying mark (aka a graphic). I still have to tweak the logos more (and maybe design a few entirely new ones) until they’re there, but I feel like I’ve gotten a good start. I’m contemplating whether or not I want to add a pop of color to part of the logo… we’ll see.
Anywho, I want to involve you as much as possible in my rebrand and what better a way to show you my work in progress! Tell me which logo(s) are your favorites, even. Writing this all out helps me see my process in a more organized fashion, so it’s a win-win for all!