I shared the digital version of The Real Girl’s Guide to Fashion Trends brochure on Monday and here it is in the flesh (…as well as me being a total cheeseball with it but I’m proud of my work, what can I say). As I mentioned before, up until this point, I’ve done graphic design for web. With blogging and sharing photos digitally, there really is no need for me to ever print my work. Designing with print in mind was a real mindset change for me. So much more precision involved—bleed lines and measurements and making sure everything lines up properly. With my non-printed work, I can always re-edit and change something if I find a little mistake even months after it’s published. Printed work is much more final. And let me tell you, printing oversized, double-sided and on heavy weight paper ain’t cheap. I had to make sure my final version had no mistakes because there was no way I was going to dish out more dough for another copy!
I still think I prefer designing for web better than designing for print, but I’m always happy to get outside of my comfort zone and try something new. I will say there’s something so rewarding about being able to hold your work in your hands!
PS. View this project bigger in my portfolio.