Let me give you a little background info on how the collaboration for this lookbook all came together. Longtime blog readers will remember me featuring a San Francisco Bay Area-based fashion designer, Lily Luong, back in 2013. Well, it turns out Lily is quite a neato little lassie. She’s an actress (maybe you’ve seen her in the Grammarly commercial?), a model, and a vintage shop owner. Both her personality and style are the absolute sweetest and to me, she’s the epitome of the Drifter Organics girl. I’d been eyeing Lily as our Spring/Summer 2017 Lookbook model for months and was so happy when she agreed.
Lily and I have been Internet friends for years, but can you believe the first time we ever met in-person was at the shoot? The shoot—that leads me to how Alexandra and I met. We shot at Alexandra’s adorable San Francisco apartment in Lower Haight. We met a few years ago on Instagram, and like Lily, the first time we met in real life was at this shoot! Alexandra and I have really similar styles, so her apartment was perfect as-is—I didn’t have to bring anything of my own to style it with. Made my life easy!
The title of our Spring/Summer 2017 Lookbook is “Imaginary Picnic” and it’s all about enjoying sunny weather, fresh produce, and pampering yourself in the comforts of your abode. Our tagline “Nature Looks Good on You” makes the appearance in not only the form of a new t-shirt (yes, we launched a t-shirt!), but as an everyday motto to live by. You’ve probably heard people say, “That color looks good on you!” The idea of “Nature Looks Good on You” is wearing nature makes us be our best selves. If “wearing nature” sounds very woo-woo to you, it essentially means we’re supposed to live in harmony with our surroundings. This is everything from feeding our body whole foods to taking care in how we decorate our living environment to being mindful about how we clothe our bodies and what we apply on our skin. A term I hear people throwing around a lot is “slow living.” You can say “Nature Looks Good on You” aligns with the principles of slow living.
You may recognize Jenny Lemons shirts make an appearance a few times in these photos! They just went so well with the theme.
A few new product releases:
- A new spring/summer limited time seasonal scented body butter, Barefoot in the Park
- A tote bag
- A comfy, super soft, everyday tee!
I’m really really happy with how these pictures came out. It makes me think, this time last year, we were running our Kickstarter campaign. We didn’t even have a website yet. Now we have a website, new products, two seasons of lookbooks under our belt, and are stocked in several stores across the country. It’s incredible to see our business grow and I’m forever grateful to have the Internet to share it all. See our lookbook and new products on our website here.