Micaela Hoo

BEHIND THE BLOG

Hi there! I’m Micaela Hoo, a 22-year-old blogger, graphic designer, photographer, and creative director behind Oh My Drifter. I love bright colors, crunchy apples, books, summertime, and all things vintage. I’m an extroverted introvert, an optimistic cynic, a sucker for nostalgia and a health nut with a passion for holistic living. Welcome to Oh My Drifter: a fashion and lifestyle blog with a flair for the vintage and whimsical. Do take a seat (perhaps boil a cup of tea) and stay a while, will you?

I live in the San Francisco Bay Area with my mom, dad and dog Aubrey. I love it here and wouldn’t trade it for the world.

I am currently an eLearning student at Savannah College of Art and Design working toward my BFA in Graphic Design.

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ABOUT THE BLOG

In November 2008, I started a blog called Drifter & the Gypsy. I was 14 years old. I had just moved to California from Connecticut and started my freshman year of high school. I was overwhelmed, needing an outlet for self-expression. Drifter & the Gypsy enabled me to cope with the anxieties of change. Through this medium of communication, I was able to connect with others in similar situations and thereby harness our talents to accomplish something positive, while promoting a healthful lifestyle.

In October of 2015 I renamed my blog Oh My Drifter. You can read the reasons behind that decision here. On Oh My Drifter, you’ll find an array of visual art, but always with a lighthearted and quirky flair. I’ve been featured on BuzzFeed, Hello Giggles, College Fashion, ModCloth, Frankie Magazine, Free People, and more. I have worked with brands such as Zappos, Glade, IZZE, method, Urban Outfitters, Anthropologie, and more. (To see a complete list of features, go here.)

After running a successful Kickstarter campaign, I’m currently working with my mom on Drifter Organics: a line of organic, gluten-free, and vegan skincare to launch in the July of 2016.

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