Drifter Organics Kickstarter Campaign

Creative Direction

In April 2016, my mom and I ran a Kickstarter campaign for our brainchild, Drifter Organics, to raise the funds necessary to get their first line of products out into the world. Kickstarter’s funding is all-or-nothing and the quality of/story told in the video has a huge impact on whether or not a Kickstarter campaign is successful. I creative directed the Kickstarter video. In just 30 days, 378 backers helped us raise $11K.

Videography: Brad Brok
Creative Direction: Micaela Hoo (Oh My Drifter)
Editing: Brad Brok and Micaela Hoo
Hair + Makeup: Fox & Doll
Wardrobe: Mata Traders
Music: Out of the Bubble by Allegory Music

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